Make the world smile
Inspiring play that nurtures learning, laughter, and growth
Educational toys designed to engage young minds
Our Story · Our Purpose · our journey
Our Fat Brain Toys journey began with a simple belief: every child deserves play that inspires. We design, develop, and deliver quality educational toys that spark curiosity, nurture creativity, and support development in classrooms, nurseries, and homes alike.
As part of the TOMY family, our mission remains simple — to make the world smile through meaningful play. Each Fat Brain Toy is thoughtfully designed to inspire learning, imagination, and joy in every child.
our fat brain values
Our core values shape everything we create — inspiring play that sparks imagination, connection, and lifelong learning.
INSPIRE CREATIVITY
Encourages imagination and exploration through open-ended, hands-on play.
BUILD CONNECTIONS
Fosters collaboration and communication — in classrooms, families, and communities.
CHAMPION QUALITY
Crafted with durable, safe materials designed to last and loved for generations.
MAKE LEARNING FUN
Transforms educational moments into joyful discoveries that nurture lifelong curiosity.
What we do
We make learning playful
Our mission is to turn every moment of learning into a moment of joy. We create innovative, award-winning toys that inspire curiosity, spark creativity, and help children of all ages discover the power of hands-on play.
What We Believe
Our Values · What Drives Us
At Fat Brain Toys, play is more than fun — it’s how children learn, connect, and grow
Curiosity First Play begins with a question — we inspire kids to explore and
Built to Last Every toy is made with quality materials to last generations of play.
Learning Made Fun Because when play is joyful, learning happens naturally.
Play for Everyone Inclusive, sensory-friendly, and made for every way of learning.
join the play revolution
become a fat brain ambassador
By becoming a Fat Brain Brand Ambassador, you’ll help spread the joy of creative play while enjoying exclusive perks and engaging with a community of like-minded individuals. Apply today and get ready to inspire a new generation of playful learners!