{"title":"Baby Toys \u0026 Gifts","description":"\u003ch4\u003eSensory Play that Sparks Baby Curiosity at Every Stage\u003c\/h4\u003e\n\u003cp\u003eOur Baby Collection is filled with safe, engaging, and development-boosting toys designed to grow with your little one — from snuggly newborns to curious toddlers. From sensory favourites and teethers to stackers and early learning play, each toy is made to spark joy, comfort, and discovery.\u003c\/p\u003e\n\u003cp\u003eWhether you're shopping for a thoughtful baby shower gift, creating a registry, or simply treating your baby, these parent-approved picks are sure to bring smiles and special moments every day.\u003c\/p\u003e","products":[{"product_id":"whirly-squigz","title":"Little Brainies- Whirly Squigz","description":"\u003ch2 class=\"product-h2\"\u003eTwist, Stick \u0026amp; Spin — Suction-Cup Silicone Fun\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eColourful silicone spinners you stick and spin for sensory exploration.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEach Whirly Squigz features a suction-cup base to stick to any smooth surface and a textured dome top for finger play and teething comfort. Press, stick, spin \u0026amp; pop — sensory discovery meets motion and fun for little hands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSet includes:\u003c\/strong\u003e 3 silicone Whirly Squigz spinners with suction base\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHow it works:\u003c\/strong\u003e Stick to a smooth surface, spin, explore the textures\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSkills:\u003c\/strong\u003e Fine-motor development, sensory exploration, cause-and-effect awareness\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSafe for little ones:\u003c\/strong\u003e 100% food-grade silicone, BPA-free, dishwasher safe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAge:\u003c\/strong\u003e Suitable from 10 months+\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Fat Brain UK","offers":[{"title":"Default Title","offer_id":48836711350611,"sku":"F210ML3","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5328\/5203\/files\/NewWhirlySquigz_2_RGB_2_scr.jpg?v=1739370571"},{"product_id":"little-brainies-pipsquigz","title":"Little Brainies- PipSquigz","description":"\u003ch2 class=\"product-h2\"\u003eSensory Suction Fun for Little Hands\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStick, pop, and play anywhere with these wobbly, suction-cup friends!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEach PipSquigz has a unique texture, bright colour, and rattling sound to fascinate babies and toddlers. They suction to smooth surfaces — tables, high chairs, bathtubs — and make a satisfying POP when pulled apart. A delightful way to explore touch, sound, and movement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet includes:\u003c\/strong\u003e 3 PipSquigz in bright, textured designs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkills:\u003c\/strong\u003e Sensory exploration, cause-and-effect, fine motor development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlay anywhere:\u003c\/strong\u003e Suction base sticks to most smooth surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy-clean:\u003c\/strong\u003e Dishwasher safe and made for everyday play\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAge:\u003c\/strong\u003e Suitable from 6 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fat Brain UK","offers":[{"title":"Default Title","offer_id":48982819012947,"sku":"F089ML3","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5328\/5203\/files\/pipSquigz_Images-07_scr.jpg?v=1739370599"},{"product_id":"little-brainies-plugzy","title":"Little Brainies- Plugzy","description":"\u003ch2 class=\"product-h2\"\u003ePop, Slot \u0026amp; Sort — A Tactile Twist on Shape Sorting\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMix-and-match pegs, tubes, and silicone plugs for endlessly curious play.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePlugzy invites little hands to explore shapes and textures in multiple ways: slide the hollow tubes over the 3D pegs, push the soft silicone plugs into the tubes, or fit the plugs directly on top of the pegs. It’s open-ended, frustration-free, and made for busy brains.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-way play:\u003c\/strong\u003e Slot tubes, plug into tubes, or cap the pegs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkills:\u003c\/strong\u003e Fine motor, sensory exploration, spatial reasoning, shape \u0026amp; colour recognition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to grasp:\u003c\/strong\u003e Soft, handled silicone plugs for little hands (teether-friendly)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTidy \u0026amp; durable:\u003c\/strong\u003e Parts nest together; wipe clean in seconds\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAge:\u003c\/strong\u003e Suitable from 6 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fat Brain UK","offers":[{"title":"Default Title","offer_id":48982838673747,"sku":"F341ML2","price":30.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5328\/5203\/files\/FA341_210610__56_square_1x1_5247747c-ead0-4214-b7b7-ba4f6a842a8b.jpg?v=1739370648"},{"product_id":"little-brainies-dimpl-bright","title":"Little Brainies- Dimpl Bright","description":"\u003ch2 class=\"product-h2\"\u003eTactile Play + Mirror Magic for Curious Little Hands\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSoft silicone bubbles to pop, with a safe mirror in the middle.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBright colours, squishy pops, and a double-sided mirror invite little ones to press, peek, and explore. It’s simple, soothing, and endlessly engaging for sensory play at home or on the go.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensory rich:\u003c\/strong\u003e Encourages exploration, fine motor skills, and cause-and-effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePop \u0026amp; play:\u003c\/strong\u003e 10 silicone dimpl bubbles plus a soft silicone outer ring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMirror fun:\u003c\/strong\u003e Double-sided centre mirror for peek-and-play moments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe \u0026amp; clean:\u003c\/strong\u003e 100% food-grade silicone, BPA-free, hand-washable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncludes:\u003c\/strong\u003e 1 Dimpl Bright\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAge:\u003c\/strong\u003e Suitable from 10 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fat Brain UK","offers":[{"title":"Default Title","offer_id":48982855647571,"sku":"F415ML2","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5328\/5203\/files\/Dimpl_Bright-07_scr.jpg?v=1719992836"},{"product_id":"little-brainies-dimpl-stack","title":"Little Brainies- Dimpl Stack","description":"\u003ch2 class=\"product-h2\"\u003eDimpl Stack: Stack, Pop \u0026amp; Discover\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTactile fascination stacks up!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese textured silicone pop-bubbles sit atop stackable cups that invite little hands to press, pop and explore. Nest or stack the cups to build, sort and play from big to small and then small to big.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEncourages:\u003c\/strong\u003e Fine-motor skills, spatial reasoning and sensory exploration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e 10 embossed silicone bubbles with unique textures for touch and pop fun\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStacking fun:\u003c\/strong\u003e Stack from large to small or nest from small to large for hands-on discovery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncludes:\u003c\/strong\u003e 5 Dimpl stacking cups made of food-grade silicone bubbles and BPA-free bases\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAge:\u003c\/strong\u003e Suitable from 6 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fat Brain UK","offers":[{"title":"Default Title","offer_id":48982896148819,"sku":"F293ML","price":20.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5328\/5203\/files\/FA293_200713_1_scr.jpg?v=1719992837"},{"product_id":"plip-grips","title":"Plip Grips","description":"\u003ch2 class=\"product-h2\"\u003ePoppable Texture Links for Little Hands\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eGrab, pull, pop — three stretchy silicone links with satisfying motion.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEach of these three silicone links is sized just right for little hands, covered with a fascinating texture to explore, and features a ball-and-socket connection that’s fun to squeeze together and POP apart. Attach them to strollers, car seats, or activity centres for sensory discovery on the go.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet includes:\u003c\/strong\u003e 3 silicone links with ball-and-socket connections\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow it works:\u003c\/strong\u003e Pull and pop the links apart, textural features highlighted for sensory exploration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkills:\u003c\/strong\u003e Fine motor coordination, sensory learning, cause-and-effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlay anywhere:\u003c\/strong\u003e Hang from stroller, activity centre, or use hand-held\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge:\u003c\/strong\u003e Suitable from 6 months +\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fat Brain Toys UK","offers":[{"title":"Default Title","offer_id":49493850259795,"sku":"F489ML2","price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5328\/5203\/files\/PlipGrip-07_scr.jpg?v=1727421357"},{"product_id":"playtab-essentials-little-brainies","title":"Little Brainies- PlayTab Essentials","description":"\u003ch2 class=\"product-h2\"\u003ePortable Sensory Activity Pad for On-the-Go Play\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKeep little hands busy with poppable buttons, sliders, and textures — no screens required.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrom car seats to cafés, Play Tab™ Essentials delivers calming, tactile play that builds fine motor skills and focus. Magnetic connections let little ones mix, match, and snap tiles together for creative layouts.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrab-and-go:\u003c\/strong\u003e Lightweight, travel-friendly activity pad\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTactile features:\u003c\/strong\u003e Poppable silicone buttons, sliders, switches, textures\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnetic play:\u003c\/strong\u003e Snap components and tiles together to customise the board\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkills:\u003c\/strong\u003e Fine motor control, sensory exploration, focus \u0026amp; cause-and-effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen-free:\u003c\/strong\u003e Independent, calming play at home or on the move\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAge:\u003c\/strong\u003e Suitable from 12 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fat Brain Toys UK","offers":[{"title":"Default Title","offer_id":51038663377235,"sku":"F5091ML2","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5328\/5203\/files\/F5091_4_scr.jpg?v=1747903116"},{"product_id":"playtab-go-little-brainies","title":"Little Brainies- PlayTab Go!","description":"\u003ch2 class=\"product-h2\"\u003ePlayTab Go: Travel-Friendly Sensory Activity Pad\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTwo poppable tiles in a flexible case with hanging clip — ready for on-the-move play.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTake tactile and visual exploration wherever you go. With its lightweight design, snap-in sensory tiles, and easy-clip loop, PlayTab Go supports fine-motor skill development and calming exploration from car seats to cafés.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet includes:\u003c\/strong\u003e 2 sensory tiles in a durable, flexible case with clip\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlay features:\u003c\/strong\u003e Pop, press and explore on any surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEncourages:\u003c\/strong\u003e Fine-motor development and sensory focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Travel or quiet time — compact and ready to go\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAge:\u003c\/strong\u003e Suitable from 12 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fat Brain Toys UK","offers":[{"title":"Default Title","offer_id":51038669341011,"sku":"F5121ML2","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5328\/5203\/files\/F5121_2_scr.jpg?v=1747903158"},{"product_id":"little-brainies-inny-bin","title":"Little Brainies- Inny Bin","description":"\u003ch2 class=\"product-h2\"\u003eStretchy-Band Shape Sorter for Curious Little Hands\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSix textured shapes + an elastic-band bin for frustration-free sorting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLittle ones push the chunky shapes through the criss-crossed elastic bands, then reach in and pull them back out. 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Suction Kupz turn any smooth surface into a sensory playground that’s easy to clean and endlessly replayable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo-way suction:\u003c\/strong\u003e Base and brim both stick to smooth surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath \u0026amp; table fun:\u003c\/strong\u003e Scoop, pour, float, and pop—no residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkills:\u003c\/strong\u003e Fine motor control, cause-and-effect, creativity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe \u0026amp; easy care:\u003c\/strong\u003e 100% food-grade silicone; dishwasher safe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge:\u003c\/strong\u003e Suitable from 12 months +\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fat Brain UK","offers":[{"title":"Default Title","offer_id":52526983643475,"sku":"F183ML2","price":16.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5328\/5203\/files\/FA183-1_scr.jpg?v=1759326269"},{"product_id":"air-toobz-switch-accessory","title":"Air Toobz Switch Accessory","description":"\u003ch1\u003eAir Toobz Switch\u003c\/h1\u003e\n\u003cp\u003eThe knob controls a paddle that directs the airflow either left or right. 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